B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and other realities concerning contemporary B2B marketing. We discuss just how the buying journey is currently totally fragmented and also the manner in which neighborhood structure can aid marketers take back control of the disco… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and other realities about contemporary B2B advertising and marketing. We talk about exactly how the acquiring trip is currently completely fragmented and the way that neighborhood structure can help marketing experts take back c… Read More

Mark Donnigan: It's going great, Ben. I am so delighted to be below on your show.Particularly given the relevance and also the urgency of the topic we're going to be dealing with over the program of this discussion too, which is one that I believe is actually under-discussed. One that might if not raise some eyebrows, but might obtain you some conf… Read More